Wells River Chevrolet has partnered with the St. Johnsbury-based non-profit student band The Kingdom All Stars to provide original music for the dealership's radio and television commercials.
"I think this is new ground," said KAS Director Todd Wellington. "A business using the music of a student band for an ad campaign is not something I've ever heard of before."
The partnership includes the creation of "The Truck Song" by band members that is available at: kingdomallstars.bandcamp.com.